Spotify is launching a Merch Hub in the App. It shows personalized merch recommendations to the users. Also, it’ll be differentiated according to your listening habits. This is the first time you can shop for merchants through a Music platform.
Most artists sell their own merchants, and someone who wants to buy them must visit artists’ profiles individually. But now with the Spotify merch hub, you can access all their merchants in one place. This collaboration will help the artists gain more customers and increase sales. The users also be happy because of the easiness of buying merchants from their favorite artists.
You can go to the hub and browse through the merchants and purchase them from the artist’s Spotify store. The App will show specific personal recommend items according to your listening.
As Spotify says main mission of this new Merch Hub is to connect the listeners with their favorite artists to connect them more. Also to help the Artists through them.
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